34 articles in this category
Customer retention depends on strong two-way communication. Ask the right questions, build trust with genuine interaction, and keep in touch throughout the customer journey to turn one-time buyers into loyal advocates. Whether selling products or services, maintaining connections after purchase ensures customers remember you when needs arise again.
Retaining customers beats constantly chasing new ones on the hamster wheel of high marketing spend. Customer success software enables executives to understand customer health scores, support contact frequency, frustrations, renewal dates, and engagement levels before meetings. Product teams prioritize based on actual customer needs by seeing requests for changes and enhancements.
Customer loyalty impacts bottom line more than most executives realize. Research reveals surprising gaps in how companies measure and prioritize loyalty versus acquisition, despite data showing loyal customers increase profits by twenty-five to ninety-five percent and drive future revenue growth.
Reducing churn by just 5% can boost profits 25-125%. McKinsey found U.S. wireless carriers could increase earnings 9.9% by reducing customer churn. HubSpot kept 33% of unhappy customers through monthly reviews, while Mention reduced support time 50% by prioritizing clients and batching tickets by timezone.