34 articles in this category
77% of people are more likely to buy when referred by a friend - yet most companies focus on acquisition, not experience. Customer experience spans three critical stages: acquisition (set real expectations), product delivery (add bonuses, focus on aesthetics), and post-sale support (always follow up). Apple proves premium pricing works when the experience justifies it.
High-value customers represent the clients on whom business survival and profitability depend. Using the 80/20 ratio, these customers contribute 80 percent of total value. Retaining high-value customers through strong relationships, anticipating needs, and excellent service costs far less than acquiring new customers.
Nearly one in four consumers abandon apps after just one use due to ineffective onboarding. Gartner Group research shows 80% of future profits come from 20% of existing clients, making retention critical. Successful onboarding requires personalized welcomes, understanding client expectations through surveys, outlining scope collaboratively, and maintaining contact after a month.
Customer value represents what your product or service is worth to customers versus alternatives. This guide explains how to cultivate value through refining your value proposition, segmenting audiences, avoiding price competition, and focusing on your most valuable customers for maximum return.
Learn how knowledge base software improves customer delight and reduces support costs. Discover essential tips for creating effective self-help content, targeting customer needs, and building trust signals that convert prospects into loyal customers.
Optimize your client intake process to convert prospects into loyal customers. Learn essential steps including contact forms, proposals, welcome packets, and best practices for creating seamless onboarding experiences that maximize conversion rates.